The Overlord of the Dagbon Kingdom, His Majesty Ndan Ya-Naa Abukari II is expected to lead the campaign for road safety in Ghana with his conferment as Road Safety Goodwill Ambassador by the Governing Board and Management of the National Road Safety Commission (NRSC) on Thursday, August 29, 2019.

In a short ceremony to outdoor Ndan Ya-Naa Abukari II in Yendi as the Goodwill Ambassador, the Executive Director of the National Road Safety Commission, Mrs. May Obiri-Yeboah said the King of the Dagbon Traditional Kingdom will among other things assist in advocacy and help promote the ideals of safe road use across the country and beyond.

She expressed gratitude to Ya-Naa for accepting the Ambassadorial role in road safety and to add his voice for discipline on the roads of Ghana. According to Mrs. Obiri-Yeboah, ninety -one (91) people have lost their lives to road accidents in the northern region from January to June 2019. The Executive Director of NRSC revealed about 1.6 percent of Gross Domestic Products (GDP) is lost to road accidents annually in Ghana, hence the need for all and sundry to join hands in the campaign for road safety to safe lives and property.

“Your Majesty, road safety is a collective responsibility for all of us, because it affects the young, the old, the rich, the poor, it is no respecter of persons and therefore we all have to ensure that we do all in our capability to help reduce the crashes on our roads”.

“In this light, we thought it wise that we needed somebody that we know in our society who can bring people together and when he talks they listen, and therefore we did not go wrong when we identified His Majesty to be an Ambassador and assist us to influence positive change for road safety” Mrs May Obiri-Yeboah stated.

On his part, Overlord of the Dagbon Kingdom, His Majesty Ndan Ya-Naa Abukari II accepted the role as Goodwill Ambassador for Road Safety in Ghana with the assurance that he will add his voice to the campaign for all to abide by road rules and regulations.

He however bemoaned the situation where many motorist disregard road rules and regulations and ride motorbikes without side mirrors and Protective Helmets. This, he said has contributed to the increasing number of accidents on the road and called on all to put back the side mirrors on the motorbikes and acquire license before using the road.


Story by: Abubakari Sadiq Righteous



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